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March 20, 2017

#Originators: Meet Sydney of The Daybook

We’re currently crushing on Sydney of The Daybook.

Sydney is a true Kork-Ease originator. She’s put in serious work in order to live the kind of life she’s pictured for herself, her husband, and her two children. That kind of driven spirit is exactly what inspires us this season.

Sydney’s love for life is contagious; you only have to lightly browse through the pages of The Daybook to feel it for yourself. Her two young kids light up every picture with their smiles. Her casual, chic style in the face of busy days inspires us to try a little harder getting ready in the morning. Like us, she has fun with her clothes; she admits to nowadays favoring “mid or high-rise to full on mom jeans.” If anyone can work a pair of mom jeans, it’s Sydney.

The vibe she emanates is one-of-a-kind. From her personal style to her interior decorating, Sydney’s aesthetic is simple, clean and beautiful. Natural light splashes her tall white walls decorated with an artistic arrangement of prints and a tapestry for good measure. Wall envy is real.

Readers of The Daybook have a friend in Sydney. She’s generously shared the stories of her children’s births, the day she and her husband met, and the little magical moments that make up everyday life. Her community is friendly and supportive; in the face of her beautifully curated images, she admits that “nothing is as pretty or as perfect as it seems on the internet, we’re all in this together, and we’d probably be friends in real life.”

We had the chance to chat with Sydney about everything from the perks of being your own boss, to personal style.

Daybook A 1

KE: Tell us how you came to start The Daybook. What was the most challenging part about getting your brand off the ground, and what is the most rewarding part now that you’re so well established?

S: I started The Daybook in 2009 when my husband and I were newlyweds and in the middle of going to college together.  It was a sweet, funny and busy time of our lives and I wanted to document it through blogging, which of course, was something that no one took super seriously back then. My blog started to grow after I started posting daily outfit photos, along with stories of our daily lives together. Back then, I didn’t know that I was building a “brand,” or even something that would open up a variety of business opportunities for me. It was just fun.

I think the most challenging part of running the blog over the years has been maintaining consistent content throughout the various phases and personal challenges that regular life throws at you. Mainly because my blog has almost exclusively been based on personal content, and it can be a challenge to balance that fine line of only putting your best foot forward and/or over-sharing on the internet. But that’s a super minor issue when it comes to how rewarding it’s been to be a part of such an incredible community of women and experience the friendships that have developed over the years.

We’re sure at times it can get hectic running your own business while raising two young children. Are there perks to being your own boss? Can you share your tips for balancing work and play time?

The greatest blessing of running this blog is being able to step in and out of the online space whenever I need to.  It’s something that I’ve had to learn to give myself permission for over the years, but as both of my children have continued to grow, it’s become easier and easier to remain present in my life with them and not worry about producing “content” all the time.

Right now, I’m in the early stages of heading in a new career direction and I’m trying to keep my mantra the same: remembering that there’s a time and a season for everything, and striving constantly to replace the “shoulds” in my life, with “get to’s” and “want to’s”

If you could only choose one thing, what do you hope your readers take away from The Daybook?

Over the course of my blog’s existence, I’ve always tried to keep everything as real as possible. So that’s probably the one takeaway that I hope that people get … that nothing is as pretty or as perfect as it seems on the internet, we’re all in this together, and we’d probably be friends in real life.

Let’s talk style. You stay busy with your two adorable children and a love for the outdoors. What do you look out for when you’re hunting new items to add to your rotation?

My style has mellowed over the years, as one’s does when you’re hanging out with kids all day. So now, the main thing that I’m looking for is less on the trend spectrum and more on the fit spectrum. If it fits really, really well, and it makes me feel both comfortable and confident, it’s going in my closet. Right now, I’m really into fitted, high waist jeans, a great tee and either sneakers or a well-made leather sandal. It’s classic and easy to dress it up with a hat or jacket.

What sets your style apart from everyone else’s? In other words, how would we know we’re in Sydney’s closet?

Oh I don’t know! I feel like this question would have been so much easier to answer in 2012. Like I said, my style has mellowed over the years, but I like to think that it’s turned into something that resembles more of a uniform. Basic, well-made items that are functional with children, but also make me feel like myself. I guess you would know you were in my closet based solely on the number of high-waist jeans there are.

Daybook A2

With simple wardrobe staples, Sydney went retro chic for our ADELPHI wedge. ADELPHI is available in four leathers; black, gold, etiope and white. Shop the wedge here.

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